top of page

Welcome Agri-Benchmarkers! 

“You Can’t Expect What You Can’t Inspect” is a great message for any business that wants to measure success. The effort of measurement and outcome of reporting is driven by business benchmarking, and NAFDMA is proud to kick off 2021 with an introduction to the new NAFDMA Benchmarking Platform powered by Agritourism.Life. 


This platform will help you to understand Why benchmarking is vital to the decision making of your business and our industry, How to become part of the benchmarking community, and What you should expect in data, reporting and analysis. Data Drives Decisions…The new NAFDMA Benchmarking Platform will give you the tools to compare, improve and grow your Agritourism business in 2021 and beyond. 

Please note some important dates to consider within the platform. We require all members to enter their monthly sales data by the 10th of each month for the previous month (the system will not accept sales data after the 10th). The Agri-Trends report will then be available on the 15th of each month. If you have any questions regarding enrolling in our platform, please contact us directly at:

Let's Get Started! 

  • Fill Out A Member Profile Form Below - Provide your details below so we can set you up with an anonymous profile. Your details are confidential and will not be shared on this platform. They are only used internally for grouping of members based on comparable measures such as revenue, months open, and region.

  • Email Confirmation Will Be Sent - You will receive an email from Agritourism.Life within 1 - 2 days. This email will contain your login credentials and a system-generated password. All profiles are anonymous and identified by member and group numbers. The email will direct you back to the Agri-Benchmarking platform to input your monthly sales. 


  • Watch Tutorial - We have set up a tutorial to help navigate the site. Please take a moment to review the benchmarking tutorial.

bottom of page