Welcome Agri-Benchmarkers! 

“You Can’t Expect What You Can’t Inspect” is a great message for any business that wants to measure success. The effort of measurement and outcome of reporting is driven by business benchmarking, and NAFDMA is proud to kick off 2021 with an introduction to the new NAFDMA Benchmarking Platform powered by Agritourism.Life. 


This platform will help you to understand Why benchmarking is vital to the decision making of your business and our industry, How to become part of the benchmarking community, and What you should expect in data, reporting and analysis. Data Drives Decisions…The new NAFDMA Benchmarking Platform will give you the tools to compare, improve and grow your Agritourism business in 2021 and beyond. 

Please take a moment to watch a video regarding the Benchmarking Roundtable held at the 2021 NAFDMA Summit! 


Frequently Asked Questions
& Pricing Plans

Take a moment to read about the questions most frequently asked about our platform.

Data Entry &
Category Qualifiers 

Entering your monthly data takes no more than 5-10 minutes through our data entry portal.

Monthly Agri-Trends

We provide monthly analysis for our members in a PDF Report along with Video Commentary.

Let Us Know Your 
Interest in the Platform

Join other NAFDMA Members who are already benchmarking!