Welcome Agri-Benchmarkers! 

“You Can’t Expect What You Can’t Inspect” is a great message for any business that wants to measure success. The effort of measurement and outcome of reporting is driven by business benchmarking, and NAFDMA is proud to kick off 2021 with an introduction to the new NAFDMA Benchmarking Platform powered by Agritourism.Life. 


This platform will help you to understand Why benchmarking is vital to the decision making of your business and our industry, How to become part of the benchmarking community, and What you should expect in data, reporting and analysis. Data Drives Decisions…The new NAFDMA Benchmarking Platform will give you the tools to compare, improve and grow your Agritourism business in 2021 and beyond. 

Please note some important dates to consider within the platform. We require all members to enter their monthly sales data by the 15th of each month for the previous month (the system will not accept sales data after the 15th). The Agri-Trends report will then be available on the 20th of each month. If you have any questions regarding enrolling in our platform, please contact us directly at:

If you are interested in participating in Agri-Benchmarking, Please fill out the form below.